|www.ebbemunk.dkBusiness Life in Diagon Alley|
In this section I will discuss hypothesis 3: "J.K. Rowling's way of describing business life in the magical world is interesting and suitable for her readers".
1. It is demanding to recognize the business life because you need certain background knowledge to judge the economic parts of the story, for example the Common Market parodies in section 4.c. To illustrate that is here a non-economic example that takes certain knowledge of British everyday for granted: Mr Weasley arrives to the Muggle home of the Dursleys by transferring to the fireplace but finds it blocked:
Loud bangings and scrapings were coming from behind the Dursleys' boarded-up fireplace, which had a fake coal fire plugged in front of it. ... [Harry] approached the fireplace and called through the boards:
'Mr Weasley? Can you hear me?' ... it's Harry ... the fireplace has been blocked up. You won't be able to get through there.'
'Damn' said Mr Weasley's voice. 'What on earth did they want to block up the fireplace for?' (4-4-51 f.)
This is funny, well, but much funnier if you know that in the Muggle world all British fireplaces in the cities are boarded up with fake coal fire plugged in front of them – and only wizards like Mr. Weasley doesn't know that.
2. How do the target groups understand the description of business life? In section 3.c I referred, how Rowling's writing has become more sophisticated as Harry Potter has grown older.
3. Is the description of business life interesting? The economic subplot adds life and colour to the action of the books. Hopefully I have been able to show what I find interesting by the means of citations in sections 4 and 5. Many descriptions are quite funny. It is unlikely, that you will ever hear another bookseller explain a situation like this:
'I thought we'd seen the worst when we bought two hundred copies of the Invisible Book of Invisibility – cost a fortune, and we never found them ... Well, is there anything else I can help you with?' (3-4-61)
4. Is the description of business life suitable? This is difficult to answer, because what is suitable depends on the target group.
Summary:The description of business life is interesting, as it adds life and colour to the action of the books. The description is suitable as well, as the simple business life connects the story to a part of the world that children meet in their everyday life. However, the small-scale, stable description of the business life may contain a danger in that respect that some readers may wish that today's business life would return to the Adam-Smith-like past.
Summary: J.K. Rowling describes ordinary business life in the magical world as small-scale and relatively stable quite like Adam Smith saw business life in the ordinary world around him. However, there are traces of modern marketing in section 4.b.
Conclusion: I confirm hypothesis no. 1.
Summary: Schumpeter's six criteria for innovation are met in an exemplary way and to a higher degree than it would ever be possible in real life. There are three kinds of innovation involved: New goods, opening of a new market, and the carrying out of a new organization – and I believe that J.K. Rowling has created this regularity without knowing Schumpeter's criteria but out of sheer wish to tell an interesting story.
Conclusion: I confirm hypothesis no. 2.
Summary: The description of business life is interesting, as it adds life and colour to the action of the books. The description is suitable as well, as the simple business life connects the story to a part of the world that children meet in their everyday life. However, the small-scale, stable description of the business life may contain a danger in that respect that some readers may wish that today's business life would return to the Adam-Smith-like past.
Conclusion: I confirm hypothesis no. 3.
There are four considerations one always should take into account in social studies:
J.K. Rowling 1997: Harry Potter and the Philosopher's Stone, paperback 1998, 223 p.
J.K. Rowling 1998: Harry Potter and the Chamber of Secrets, paperback 2004, 366 p.
J.K. Rowling 1999: Harry Potter and the Prisoner of Azkaban, paperback 2004, 468 p.
J.K. Rowling 2000: Harry Potter and the Goblet of Fire, paperback 2004, 796 pages
J.K. Rowling 2003: Harry Potter and the Order of the Phoenix, 766 pages
J.K. Rowling 2005: Harry Potter and the Half-Blood Prince, 607 pages
All of the Harry Potter books are published by Bloomsbury, London.
Janet Hichman: Introduction, in Dorothy L. Sayers (1939): Striding Folly, New English Library, London, 1972
Here is a conversion table to find approximate page numbers in other editions, other languages etc.:
9.b List of Characters
All of the action takes place in England and Scotland (if Hogwarts is in Scotland), but there are a lot of other countries mentioned:
Strangely enough the United States are only mentioned in one sentence:
.. while a group of middle-aged American witches sat gossiping happily beneath a spangled banner stretched between their tents which read: The Salem Witches' Institute. (4-7-93)
Tobacco is only mentioned sparingly. Among young people it is only in the Muggle world, as Dudley is smoking on street corners (5-1-8). Professor Wilhelmina Grubbly-Plank is smoking pipe (5-17-318), and some other grown-ups are smoking at pubs, etc.
Young people are allowed to drink Butterbeer (3-10-217). There is very little on strong alcohol. Exception: Ron is wondering, whether he could order Firewhisky in the Hog's Head in Hogsmeade (5-16-301).
The effects of drug abuse are discussed in books 1 and 6. In book 1 the Headmaster Albus Dumbledore explains the Mirror of Erised to Harry Potter:
'.. shows us nothing more or less than the deepest, most desperate desire of our hearts. ... However, this mirror will give us neither knowledge or truth. Men have wasted away before it, entranced by what they have seen, or been driven mad, not knowing if what it shows is real or even possible.' (1-12-157)
In book 6 professor Slughorn is explaining how the love potion works:
'Amortentia doesn't really create LOVE, of course. It is impossible to manufacture or imitate love. No, this will simply cause a powerful infatuation or obsession. It is probably the most dangerous and powerful potion in this room – oh yes,' he said, nodding gravely at Malfoy and Nott, both of whom were smirking sceptically. 'When you have seen as much of life as I have, you will not underestimate the power of obsessive love ...' (6-9-177)
Slughorn is describing the Felix Felicis potion, which make you lucky:
'Desperately tricky to make, and disastrous to get wrong. However, if brewed correctly, as this has been, you will find that all your endeavours tend to succeed ... at least until the effects wear off.'
'Why don't people drink it all the time, sir?' said Terry Boot eagerly.
'Because if taken in excess, it causes giddiness, recklessness and dangerous overconfidence,' said Slughorn. 'Too much of a good thing, you know ... highly toxic in large quantities, but taken sparingly, and very occasionally ...(6-9-177)
What is Warner Brothers' idea of releasing the story below? I think that the idea is to let us know that behind the characters of Harry Potter and Hermione are real human beings, who grow up and must pass their examinations in real life. Have pity on Daniel and Emma as they must work through. Anybody else working on the film may have a month off in the middle of the summer!
Actors' exams will cost the Warner Brothers
Washington: The makers of the Harry Potter series, Warner Bros are set to lose about 3.6 million dollars, to enable Harry and his friends to take their exams in real life Daniel Radcliffe and Emma Watson who play Harry and Hermione in the series will sit for their Advanced Supplementary (AS) Levels and General Certificate of Secondary Education (GCSE) exams this summer, stalling the progress of the fifth movie “Harry Potter and the Order of the Phoenix”, by a month.
“Not everyone is going to be paid but Warner Bros are having to factor in an extra GBP2 million into the budget to pay for studio hire and offices,” a source was quoted by Contactmusic, as saying.
Radcliffe, is studying English literature, history, religion and philosophy, while co-star Watson, will take the exams for standard subjects including English, Maths and Science. [Note 35]
 Ib Andersen 2003: Den skinbarlige virkelighed (The Incarnate Reality, textbook of social sciences methods), Samfundslitteratur, København, p. 24 ff.
 References to Wealth of Nations are to book, chapter, and various subdivisions. Source: http://www.ebbemunk.dk/smith/BOOK4a_CHAP__II_.html
 http://www.ebbemunk.dk/smith/BOOK1a_CHAP__II_.html (both citations)
 http://www.ebbemunk.dk/smith/BOOK1a_CHAP__VI_.html (all three citations)
 Jan-U. Sandal 2003: Jakten på Entreprenøren (The Hunt for the Entrepreneur), Almqvist & Wiksell, Stockholm, p. 14
 Esben Sloth Andersen 2004: Joseph A. Schumpeter, Jurist- og Økonomforbundets Forlag, København, p. 34 f.
 Andersen 2004 p. 32 f.
 Lynch 2003 p. 223
 Joseph A. Schumpeter 1934: The Theory of Economic Development. An inquiry into Profits, Capital, Credit, Interest, and the Business Cycle, Harvard University Press, Cambridge (Seventh printing, 1961). The list is according to Andersen 2004 p. 41 f.
 Schumpeter 1934 p. 64, including note 1.
 Schumpeter 1934 p. 88, also: "Although entrepreneurs of course may be inventors just as they may be capitalists, they are inventors not by nature of their function but by coincidence and vice versa."
 Schumpeter 1934 p. 66
 Schumpeter 1934 p. 66
 Schumpeter 1934 p. 69, also p. 70: "... in carrying out new combinations, "financing" as a special act is fundamentally necessary".
 Schumpeter 1934 p. 67
 Schumpeter 1934 p. 66, and Andersen 2004 p. 39
 Sandal 2003 p. 218
 Bukh, Bang & Hegaard 2004: Strategikort (Strategy Maps), Børsens Forlag, Copenhagen, p. 19, here referring to Peter Drucker 1993: Post-Capitalist Society, among others
 Richard Lynch 2003: Corporate Strategy, Third Edition, Prentice Hall, Harlow, p. 209, 360, 390, 429, 536
 Here is maybe an error: The Weasley family is "listening to a Christmas broadcast by Mrs. Weasley's favourite singer, Celestina Warbeck, whose voice was warbling out of the large wooden wireless" (6-16-309). Clearly, the wireless is large, wooden, and old-fashioned, but one could wonder if it is not worked by electricity?
 Caroline B. van der Plas 2005: Harry Potter og oversætterens univers (Harry Potter and the Universe of the Translator), unpublished dissertation, September 2005, Aarhus School of Business, pages 36, 46, 47.
 http://en.wikipedia.org/wiki/Harry_Potter, the figure is per January 2006.
 Dorothy L. Sayers (1883-1950) was a learned, somewhat eccentric lady. After an education in Oxford she was working as a copywriter in the advertising agency of Messrs S.H. Benson Ltd. in London 1923-31. The novel Murder Must Advertise takes place in the authentic setting which she knew very well, the advertising agency. The citation is from page 372 in the book.